Our story is not much different than any other business. Out of a need came an idea, and out of that idea, a business was born. A few years ago, my wife was diagnosed with Celiac disease. An autoimmune disorder that affects the small intestine when foods with gluten are eaten.
After eliminating grains/wheat from her diet, we found that she would still get sick, but from what we did not know. Countless hours of research and I found that some cosmetic companies may add byproducts of wheat into their products. When you apply lotion, shampoo, lip balm to your body, your skin absorbs it. Eventually it ends up in your bloodstream and you can get sick.
So I decided to make lip balms, with a few ingredients that you can actually pronounce, at a price that you can feel good about. Because of our unique flavors, not all of our lip balms can be 100% natural. We do want to have a little fun, don't we? So the slogan "99% Natural 1% Fun" was born. We hope you enjoy our products, because we do!
The Lick 'er Lips Team